B2B software marketplace for 60+ million users.


UX/UI Design Intern

Team: BX (Buyers Experience)


Jun 2022 - Aug 2022


Research, Interviewing, UX/UI design, Wireframing, Presenting


Sketch, Abstract, Confluence/Jira, Amplitude


G2, formerly known as G2 Crowd, is a B2B software marketplace where currently 60+ million users discover, review, and manage the software they need. I worked on the Product Ultimate Buyer team (PUB) aka Buyer Experience team (BX), which is in charge of the portion of G2 that you see when you go to g2.com and browse.

My timeline was 10 weeks long and I had the pleasure of working on a variety of projects including the product submission page, category page, and continuous discovery project. I gained real world experience interviewing internal stakeholders to pinpoint business needs, interviewing users about their experiences to find areas of improvement, and communicating with developers about the feasibility of the designs.

Due to *NDA restrictions*, I’m unable to share my whole process and visuals. Please feel free to reach out to me for more information about my internship at G2!


While our positions are remote, I want to give a big thanks to G2 for flying us out to Chicago to meet the the design and branding team in person, and again for a second time, to celebrate G2 turning 10 years old! We were able to work together in person at the G2 office and participate in fun team bonding exercises like curling, bocce ball, and a boat tour around Chicago!

Another big thanks to the PUB team and product design team for their support and guidance throughout this internship and allowing me to take the lead conducting user and internal stakeholder interviews as well as a variety of projects.



There is a lot to balance as a UX/UI designer. There are business needs, stakeholder needs, user needs, UX best practices, design, developing capabilities, and time constraints. I learned how to navigate through balancing all these occasionally contradicting forces with the help of my mentor, Greta.

Asking for Help

It’s okay to ask for help. There were so many talented product designers across the company, and even if my mentor was busy, I could still ask another designer for some ideas. Occasionally you get stuck on a design problem, and rather than going in circles in your head, sometimes better to get another set of eyes on your work.